Silvia Van Aken

Silvia Van Aken is a researcher and lecturer at AP University of Applied Sciences, where she serves as the research coordinator for the Immersive Lab, a knowledge center focused on Virtual Reality, Augmented Reality, Mixed Reality, and Generative AI. With a PhD in Social Sciences from KU Leuven, she specializes in visual storytelling and has extensive experience in media, communications, and higher education since 2007.

Education

• Master's in Communication Sciences
• PhD in Social Sciences (KU Leuven & LUCA, 2016) - Dissertation: 'The Labyrinth of the Mind. A Narrative and Stylistic Analysis of Van Dormael's Mindfilms'

Research Interests

Dr. Van Aken's research centers on immersive media technologies and their application in storytelling, awareness campaigns, and creative industries. She has developed her own analysis model for visual narratives and applies it in projects ranging from data-driven awareness campaigns (e.g., particulate matter, organ donations) to innovative uses of AR/VR in media and heritage. Her current work focuses on integrating Generative AI and immersive technologies responsibly in business workflows, as demonstrated by projects like 'Creative AI' and 'General World Models'.

Scientific Awards

• FWO travel grant for presenting at the European Narratology Network Conference (University of London)

Research Projects and Grants

As a project manager and research coordinator, Dr. Van Aken leads multiple funded initiatives including 'Creative AI Sandbox' (2024-2025), 'Media XR & 5G Testing Ground' (2023-2025), and 'Virtual Relief' (2019-2023) for pain management through VR. She collaborates with partners such as VITO, WeForest, Maakbare Mens, and cultural institutions including the Flemish Heritage Library and KB in The Hague. Her projects span applications in smart cities (Antwerp), healthcare, environmental awareness, and cultural heritage preservation.

Laboratory and Team

Dr. Van Aken coordinates the Immersive Lab at AP University of Applied Sciences, which serves as a hub for research and development in extended reality and generative AI. The lab provides infrastructure and expertise for industry collaboration, focusing on translating academic research into practical applications for creative sectors and public challenges.