Silvia Baiocco

Dr. Silvia Baiocco serves as Assistant Professor at University of Rome Tor Vergata, teaching entrepreneurship, tourism management, and marketing courses across Bachelor and Master programs including 'Creation of Enterprises and Entrepreneurship' (Master), 'Fundamentals of Service Management' (Bachelor), and 'Tourism and Cultural Management for Sustainability' (Bachelor). Her institutional affiliation centers on Business Economics (sector ECON-07/A) with research rooted in co-evolutionary theory.

Her research critically examines sustainable business model innovation through three interconnected lenses: (1) tourism-destination co-evolution in historic villages and Alberghi Diffusi, (2) university-industry knowledge exchange for sustainable spin-offs via PNICube Observatory frameworks, and (3) technology integration in smart tourism through AI-driven destination management. She emphasizes context-specific adaptation in both high-income (Italy) and low/middle-income settings (Ghana), with strong focus on social impact and heritage preservation.

Analysis of her 2023-2025 publications reveals accelerating focus on digital tourism transformation (AI applications, smart city integration) and resilience-building in accommodation firms. Her work consistently applies co-evolutionary frameworks to decode organizational adaptation, particularly in sustainable entrepreneurship contexts. The PNICube Observatory reports highlight her policy-relevant contributions to university research valorization.

As educator, Dr. Baiocco actively shapes future business leaders through courses spanning startup creation to sustainable destination management. Her research trajectory indicates deepening engagement with technology-mediated sustainability solutions and cross-sectoral innovation ecosystems, particularly through ongoing PNICube Observatory initiatives.