Silke E. Adam

Silke E. Adam is Professor of Political Communication and Director of the Institute of Communication and Media Science (IKMB) at the University of Bern. The institute operates under the Department of Social Sciences and focuses on digitalization's impact on political communication, algorithmic influences, and comparative analyses of democratic/authoritarian systems. Adam holds a Ph.D. from the University of Hohenheim.

Her research investigates:

• The politicization of EU integration through party communication and media ecosystems
• Cross-national patterns in political campaigns (e.g., European Parliament elections)
• Digital transformation of political discourse and identity formation
• Comparative frameworks analyzing countries like Germany, France, and the UK

Adam's publications consistently explore themes of EU politicization, media framing, and party strategies using quantitative content analysis. Her work emphasizes comparative designs across 6+ European nations and integrates theoretical critiques of political personalization.

Awards:

• Institute for Advanced Study Fellowship (2013) for research on national parties' role in EU politicization

As IKMB Director, she oversees research on digitalization and applied data science in social sciences, coordinating projects examining AI's impact on political communication.