Shuo Liu

Shuo Liu is a Lecturer in Digital Branding at Middlesex University's School of Design, part of the Faculty of Arts and Creative Industries. She holds a PhD in Media and Creative Industries from Loughborough University London, alongside degrees from Newcastle University and China's Broadcasting and Television Journalism programs. Her research focuses on media production analysis, particularly television production and the creative industries, with recent work exploring representations of rurality in China's Rural Revitalization program and the 'slow television' series Back to the Field. She co-leads the policy group for the UK-China Creative Industries Research and Innovation Hub.

Education:

• PhD in Media and Creative Industries, Loughborough University London
• MA in Media and Public Relations, Newcastle University
• BA in Broadcasting and Television Journalism, China

Research Interests: Combines ethnographic methods with industry collaboration, examining media production dynamics in global contexts. Current projects include cross-cultural policy analysis and branding strategies in creative industries.

Teaching: Leads courses like APB1006 Innovative Project and APB 3001 Brand Management. Her teaching emphasizes industry-research integration.

Grants & Collaboration: Active in the UK-China Creative Industries Hub, focusing on policy development and knowledge exchange initiatives.