معرفی
Dr. Shubhda Arora is a Senior Lecturer in Strategic Communication at City St George's, University of London. With over a decade of teaching and research experience across India, Germany, and the UK, she has held full-time and visiting positions at prestigious institutions including the Indian Institute of Management (Lucknow, Kozhikode, Jammu, Ahmedabad), Great Lakes Institute of Management, FLAME University, Freie Universität Berlin, and Universidad de Chile. Her work bridges academic and professional domains in corporate communication, media relations, and equality, diversity, and inclusion (EDI) initiatives.
- Past Affiliations:
- Indian Institute of Management Lucknow, Kozhikode, Jammu, Ahmedabad
- Great Lakes Institute of Management
- FLAME University, India
- Freie Universität Berlin
- Universidad de Chile, Santiago
Research Focus: Dr. Arora’s research centers on organizational inclusivity, invisible inequalities, and crisis communication within disaster and environmental frameworks. She explores how strategic communication intersects with media advocacy and public sector management.
Publications & Awards: She has published in leading journals such as the Journal of Management, Gender, Work & Organization, Journal of Applied Communication Research, and Disasters. Her Research Excellence Fellowship (2016) at Central European University supported her work on these topics.
Professional Contributions: Beyond academia, Dr. Arora consults for corporate organizations, trains senior executives in business communication, and contributes to scholarship on media advocacy and crisis management.
