Sherry He

Sherry He serves as an Assistant Professor in the Marketing Department at Michigan State University's Broad College of Business, where she conducts research at the intersection of marketing science and policy implications. She joined the faculty during the 2023-24 academic year as part of seven new full-time appointments across the college.

Her educational background includes:

• Ph.D. in Marketing (Quantitative) from UCLA (2023)
• BA in Economics and Statistics with honors from University of Michigan - Ann Arbor (2017)

Dr. He specializes in Quantitative Marketing and Empirical Industrial Organization, with research concentrating on platform policies, user-generated content dynamics, innovation processes, and sustainability frameworks. Her methodological approach integrates causal inference techniques, structural econometric models, and advanced machine learning algorithms to generate actionable insights for marketing strategy and regulatory policy. This interdisciplinary work bridges theoretical rigor with real-world business applications, particularly examining how digital platforms shape consumer behavior and market outcomes.

As a newly appointed faculty member, she is establishing her research program while contributing to the Broad College's quantitative marketing expertise. Her scholarly profile is accessible through Google Scholar, LinkedIn, and SSRN platforms, indicating active engagement with the academic community despite her recent entry into the professoriate.