Shazia Saleem

Shazia Saleem is a full-time permanent Lecturer and Deputy Course Director for the BA (Hons) International Fashion Management and Marketing program at Coventry University, within the Department of Accounting, Finance and Economics, Faculty of Business and Law. She brings a unique blend of academic and industry expertise, having operated a design-led womenswear and accessories business with manufacturing bases in the UK and abroad.

Her educational background includes an MSc in Marketing from the University of Strathclyde (2000), a BAcc (Hons) 2.1 from the University of Paisley (1999), and a Diploma in Fashion from Polimoda, Florence (2006). She is currently working towards Advance HE Fellowship and the PgCAPHE qualification, demonstrating her commitment to academic development.

Shazia specializes in digital marketing, sustainable and ethical fashion practices, and luxury hand-woven textiles. She is a recognized expert in sustainable fashion, having been invited to speak at COP26 on sustainable fashion and international supply chains. Her work bridges academia and industry, with collaborations including Tate Britain, Central Saint Martins, and the National Maritime Museum, where she contributed to projects exploring fashion identity and the history of Indian textiles and trade.

She is a regular contributor to BBC Radio and has had her designs featured in exhibitions, including a film of her work in Delhi displayed at the National Maritime Museum. Her consultancy work includes the UAL’s ‘IDent’ project and development of the ‘Traders Gallery’ at the National Maritime Museum.

Professional Engagement:

• Invited panellist at COP26 on sustainable fashion and supply chains
• Associate Lecturer, University of the Arts London (UAL)
• Consultant and Associate Lecturer, Central Saint Martins
• Contributor to BBC Radio on sustainable design
• Represented the UK in international sustainable design projects

Shazia’s research and teaching are deeply rooted in the intersection of fashion, marketing, ethics, and cultural heritage. She advises on major cultural projects and is actively involved in shaping discourse around sustainable practices in the global fashion industry. While no formal PhD students are listed, her role as a module leader and course director indicates significant mentorship and academic leadership.

She has no listed scientific awards or peer-reviewed articles in the provided text, but her impact is evident through high-level consultancy, public engagement, and museum collaborations.