Shaye-Ann Hopkins

Shaye-Ann Hopkins serves as a Teaching and Research Associate at the Institute for Cognition and Behavior, Vienna University of Economics and Business (WU), while pursuing her PhD since 2025. Previously, she conducted behavioral research at Duke University (2022-2025) and serves as Associate Editor for Behavioral Science Solutions.

Her academic foundation includes:

• MSc. Behavioral Economics & Finance, University of Exeter (2018-2019)
• BSc. Psychology & Economics, University of the West Indies, Kingston, Jamaica (2014-2017)

Her research integrates psychological principles with economic modeling, focusing on cognitive mechanisms in financial decision-making. Current projects examine loss aversion in investment scenarios and social influence in consumer behavior through controlled experiments. This work bridges theoretical behavioral economics with practical financial applications.

Hopkins actively mentors research assistants in experimental design and data analysis, leveraging WU's behavioral lab resources. She contributes to academic discourse through editorial work at BehavioralEconomics.com and collaborative projects with Duke University's research group.