Shaun Borstrock

Shaun Borstrock is a Professor of Luxury and Consumer Culture and Head of Knowledge Exchange and Research at Ravensbourne University London. He holds a visiting professorship at the Koppleman School of Business, Brooklyn College, New York. His work focuses on design-led innovation, luxury branding, and the intersection of technology with handmade craftsmanship in luxury goods. He advises global luxury brands like Ford, Gucci, and Fortnum and Mason, and frequently delivers keynote speeches on luxury consumerism.

His research explores how technological advancements reshape perceptions of craftsmanship in luxury manufacturing, particularly through projects like Modeclix—a 3D-printed textile co-developed with Mark Bloomfield, which has been nominated for international awards. He is the editor of Luxury Studies: The In Pursuit of Luxury Journal, co-author of Crafting Luxury, and host of the In Pursuit of Luxury podcast.

Borstrock’s publications span academic journals and media outlets like The Conversation, addressing topics ranging from sustainable luxury practices to pandemic-era retail resilience. His interdisciplinary collaborations bridge design, business, and technology to redefine luxury in a globalized context.