Sharmin Attaran

Dr. Sharmin Attaran is a Professor of Marketing and Director of the Digital Marketing program at Bryant University's College of Business. She holds a Ph.D. from the University of Illinois at Chicago and teaches a wide range of courses in digital marketing, social media, consumer behavior, and sustainability marketing across hyflex, online, and asynchronous formats.

• Ph.D., University of Illinois at Chicago
• MBA, CSUB
• BA, UCLA

Her research focuses on digital marketing, digital transformation, consumer behavior, sustainability marketing, and marketing education. She explores innovative areas such as AI in marketing, digital twins in agriculture and manufacturing, 3D food printing, and circular economy models, particularly in oilfield water reuse and sustainable entrepreneurship.

Her recent publications span interdisciplinary topics from AI integration in marketing education to the economic impact of 5G and cloud computing in higher education. These works reflect a strong trend toward digital innovation, sustainability, and data-driven strategies across industries.

Scientific Awards and Recognitions:

• Summer Research Grant (2010–2024, multiple years)
• Merit Award (2012, 2014, 2016, 2019, 2022)
• Faculty Innovation Grant (2016, 2019)
• Best Paper Award (2015)
• Service Award (2013, 2014)

Dr. Attaran has consistently secured research grants, indicating active grant funding and scholarly productivity. She has co-authored influential books and numerous peer-reviewed articles, often collaborating with students and colleagues. She is a member of Beta Gamma Sigma and the American Marketing Association, contributing to both academic and professional communities.

She is actively involved in her research lab and interdisciplinary teams focusing on digital innovation and sustainability, though specific lab names are not mentioned. Her ongoing projects suggest a future trajectory centered on AI, digital transformation, and sustainable business practices.