Shannon Younger

Shannon Younger is an Assistant Professor at the University of Arkansas' Walton College of Business, specializing in the Department of Strategy, Entrepreneurship & Venture Innovation. Her research examines how new ventures achieve and maintain market legitimacy through cultural entrepreneurship and socio-cognitive dynamics.

• Degree: Ph.D. in Management and Human Resources from University of Wisconsin-Madison
• Teaching: Currently instructs New Venture Development (SEVI 3933) to undergraduates

Her work spans both regulated and unregulated markets (e.g., birth centers, professional lacrosse, crowdfunding platforms) using qualitative methods and hand-collected datasets. Teaching philosophy emphasizes experiential learning and conceptual engagement over rote memorization.

Recent publications explore:

• Legitimacy narratives in evolving market categories
• Psychological resilience in entrepreneurial contexts
• Image formation in emerging organizational fields

She actively incorporates student perspectives into classroom practice and focuses on entrepreneurship's societal impact.