Mark Zweig

Mark Zweig serves as an Instructor and Entrepreneur-in-Residence at the University of Arkansas' Walton College of Business, specifically within the Department of Strategy, Entrepreneurship & Venture Innovation (SEVI). With extensive practical business experience complementing his academic role, he brings real-world entrepreneurial insights to the classroom.

His research interests focus on practical business applications including entrepreneurship, new venture development, small business management, marketing strategy, mergers and acquisitions, leadership, human resources, family business, privately-held business, real estate development, and bootstrapping techniques. These areas reflect his dual expertise as both an academic and successful business founder.

Zweig's publication history shows a consistent focus on practical management solutions, with numerous books spanning from 1988 to 2016. His work emphasizes actionable business strategies rather than theoretical frameworks, demonstrating his practitioner-oriented approach to business education. The publications reveal evolving themes in management thinking over nearly three decades.

As an Entrepreneur-in-Residence, Zweig mentors students in entrepreneurial development while maintaining active involvement in the business community through his various ventures.