معرفی
Shannen Gibbons is a Senior Lecturer in Marketing at Oxford Brookes University, specializing in social marketing and behavior change. She teaches undergraduate and postgraduate modules including MARK4003, MARK5025, MARK6001, and MARK7013, emphasizing critical thinking and digital-era marketing principles. Her research focuses on financial vulnerability and the impact of marketing strategies on economically disadvantaged consumers, particularly in financial services. She has contributed to advisory reports and community workshops, advocating for ethical marketing practices that protect vulnerable groups.
Shannen holds MA and BA qualifications. Her research explores how marketing communications can either exacerbate or alleviate financial hardships, aiming to foster transparency and consumer trust. She has presented at conferences such as the Academy of Marketing (AM), focusing on policy-relevant insights for vulnerable consumer protection.
Her work bridges academia and industry through collaborative knowledge exchanges, influencing regulatory frameworks and industry standards. Supervision experience includes guiding postgraduate projects on topics like marketing ethics and sustainable consumer behavior.
