Shahab Pourfakhimi

Dr. Shahab Pourfakhimi is a Senior Lecturer and Associate Dean (Learning & Teaching) at the University of the Sunshine Coast's School of Business and Creative Industries. He holds a PhD from the University of Otago and specializes in tourism marketing, consumer behavior, and digital transformation in education. His research focuses on the intersection of tourism experiences, technology, and well-being, with global collaborations in these areas.

Education: PhD (Tourism, University of Otago), MSc (Tourism Planning, UTM), BSc (Industrial Engineering, IAUN).

Research Interests: Consumer behavior in tourism, e-tourism technologies, destination branding, tourism marketing, and the socio-psychological dimensions of travel decisions. His work emphasizes how technology enhances well-being through tourism experiences.

Awards: USC Business School Engagement Award (2019), International Federation for IT and Travel & Tourism Award (2014), and multiple scholarships including the University of Otago Doctoral Scholarship (2013).

Teaching: Consumer Behaviour, Tourism Marketing, ICT in Tourism, and Tourism Policy. He leads curriculum innovation and digital pedagogies.

Professional Memberships: International Federation for Information Technology and Travel & Tourism, Council for Australasian Tourism and Hospitality Education.