Rob Simons

Rob Simons serves as a Lecturer and Management Team Member at the Academy for Tourism, where his work bridges tourism management with emerging technology applications. His academic focus centers on understanding how digital innovations influence travel decision-making processes and consumer behavior in the tourism sector.

His primary research areas include Virtual Reality applications in tourism marketing, destination image formation through immersive media, and sustainable practices in technology and fashion industries. Simons investigates how 360° video stimuli affect travel intention, while also examining environmental impacts of digital services and ethical dimensions of marketing campaigns. His interdisciplinary approach connects tourism psychology with technology ethics and sustainable business practices.

Publication trends reveal consistent exploration of virtual reality's role in tourism experience simulation from 2011-2018, with parallel investigations into technology sustainability and marketing innovation. His work demonstrates how immersive technologies reshape destination perception while maintaining critical examination of environmental responsibilities in digital ecosystems and consumer goods industries.