Serena D'Hooge

Serena D'Hooge is a visiting faculty member at the Rotterdam School of Management, affiliated with the Department of Marketing Management at Erasmus University Rotterdam. Her academic work bridges the fields of consumer psychology, cognitive science, and marketing strategy.

• Research Focus: Consciousness, automaticity, and brand association mechanisms
• Key Contributions: Development of the Continuous Trinity Model for understanding brand-consumer learning dynamics

Her recent publication in the Journal of Consumer Research explores how subconscious cognitive processes shape brand associations. While no scientific awards are explicitly mentioned, her work has generated 12 Scopus citations and significant academic engagement.