Senija Causevic

Dr. Senija Causevic is a Reader in Marketing and Cultural Studies at the School of Finance and Management, SOAS University of London. She holds an M.Oecc from Croatia, a MA from the University of Westminster, and a PhD from the University of Strathclyde. Her research focuses on cultural heritage commodification, post-conflict tourism, Ottoman cultural legacies, and critical marketing theories.

• Expertise: Cultural heritage management, critical tourism studies, Balkan studies, and digital disruption in marketing
• Key Regions: Balkans, MENA, Central Asia, and Northern Ireland

Her work examines how cultural heritage shapes social relationships in post-conflict societies, particularly through tourism and arts. She explores the intersection of political activism and consumerism, including antifascist heritage revitalization in former Yugoslavia. Recent studies analyze alternative economies, digital currencies, and social media's impact on consumer behavior.

Dr. Causevic supervises PhD candidates researching topics like Libya's business resilience, Kuwaiti fashion retail markets, and Bhutan's rural development strategies. She contributes to academic discourse through over 20 peer-reviewed articles and book chapters, frequently engaging with critical tourism theory and heritage interpretation challenges.