Sendil Ethiraj

Sendil Ethiraj is a Professor of Strategy and Entrepreneurship at London Business School (LBS) and serves as Deputy Dean (Faculty). Originally from India, he earned his PhD in Management from The Wharton School at the University of Pennsylvania. Prior to joining LBS, he spent over a decade as faculty at the Ross School of Business, University of Michigan.

His research focuses on strategic management, covering innovation processes, competitive strategy, organizational design, human capital management, and technology-driven industry transformation. He has extensively studied innovation in complex systems across sectors like oil and gas, mutual funds, and healthcare insurance. His work addresses organizational structures for capability development, employee goal alignment, and platform governance in digital ecosystems.

At LBS, he contributes to academic leadership as a member of the Governing Body since 2022. His initiatives emphasize designing reward systems to attract global research faculty and advancing diversity, inclusion, and belonging through the LBS Advisory Board. He teaches core courses in LBS's Master's, Executive Education, and PhD programs.

Key research areas:
• Innovation in unconventional industries
• Human capital dynamics
• Platform governance
• Strategic response to technological disruption
• Organizational design for complex systems

Contact: sethiraj@london.edu