معرفی
Prof. Dr. Sema Sakarya is a faculty member at Boğaziçi University, actively contributing to research in international marketing, consumer behavior, and social enterprise collaboration. Her work bridges business strategy with cross-cultural and societal impacts, particularly in emerging markets.
Research Interests: Her primary research areas include international retail expansion, cross-cultural consumer behavior, online shopping, market selection in emerging economies, and strategic alliances between businesses and social enterprises. She investigates how cultural, economic, and social factors influence consumer receptiveness and corporate strategies in global contexts.
Publication Trends: Her scholarly output reflects a consistent focus on international marketing and consumer behavior, with an emphasis on Turkey’s integration into global markets. Over time, her work has evolved to include social impact dimensions, particularly through business-social enterprise collaborations aimed at sustainable development.
- Scientific Awards: No awards mentioned in the provided text.
Advising and Grants: She has led multiple research projects funded by Boğaziçi University’s BAP unit, including studies on Turkey’s textile and apparel industry competitiveness, social alliances, and retail internationalization. Collaborative projects with international scholars (e.g., Molly Eckman, Karen Hyllegard) highlight her global research engagement.
Labs and Teams: No specific lab or research team affiliations are mentioned in the text.
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