Seema Bhardwaj

Seema Bhardwaj serves as a DBI - AI Digital Twins Post-Doctoral Researcher at Middlesex University Dubai's Department of Computer Science. Her academic role focuses on applying artificial intelligence and digital twin technologies to advance sustainability across manufacturing and marketing domains, operating under the university's Computer Science department within its Dubai campus.

Her research program critically examines sustainability through three interconnected lenses: circular manufacturing (integrating policy frameworks with technological solutions for resource efficiency), green marketing (analyzing consumer behavior trends toward eco-friendly products via bibliometric methods), and neuromarketing (leveraging brain imaging and biometric tools to decode sustainable consumer decision-making). This interdisciplinary approach bridges computer science with industrial engineering and behavioral marketing to develop actionable sustainability roadmaps.

Analysis of her 2023-2025 publications reveals consistent methodological innovation, combining bibliometric reviews with hybrid assessment frameworks to evaluate technology readiness in manufacturing resilience and map green marketing evolution. Key thematic threads include digital transformation for circular economy adoption, neuromarketing tool validation for sustainability messaging, and policy-technology-knowledge integration models—all demonstrating strong translational potential for industrial implementation.

Funded through the DBI project, Dr. Bhardwaj's research benefits from dedicated resources for AI and digital twin development in sustainability contexts. Her collaborative publication pattern—working with multi-institutional teams across India and UAE—indicates robust international research networks focused on practical sustainability solutions for manufacturing and consumer sectors.