معرفی
Scott Erickson is a Professor of Marketing at Ithaca College's School of Business, where he has served since 2002. Holding the Charles A. Dana Professorship since 2019, he has chaired the Marketing Department during multiple terms and held Fulbright Scholar positions at Queen's University (Canada) and Akureyri University (Iceland).
His academic credentials include:
- Ph.D. in Business and Economics from Lehigh University
- M.I.M. from Thunderbird School of Global Management
- M.B.A. from Southern Methodist University
- B.A. from Haverford College
Erickson's research centers on marketing analytics and knowledge management, specifically examining how relational capital, social networks, and tacit knowledge drive innovation across industries. His cross-country studies between the U.S. and Poland investigate knowledge-sharing dynamics in technological and organizational contexts, with applications in branding, human capital development, and sustainability initiatives.
His publication trajectory reveals consistent focus on intellectual capital measurement and analytics applications, with recent work emphasizing relational capital in technology branding, merger/acquisition success factors, and Generation Z workforce integration. Methodologically, he blends quantitative analytics with cross-cultural comparative frameworks across retail, healthcare, and sustainability sectors.
His scientific contributions have earned significant recognition:
- Charles A. Dana Professorship (2019-present)
- Faculty Advisor Lifetime Achievement Award (2020)
- Fulbright--National Science Foundation Arctic Scholar (2016/2017)
- Multiple Outstanding Reviewer Awards from Strategic Management Society
- Ithaca College Faculty Excellence Award (2015)
As an advisor, Erickson has received national recognition including the Hugh G. Wales Outstanding Faculty Advisor award. His research is supported by competitive grants such as the $120,000 Poland National Science Center Sonata 14 grant (2019-2022). He co-founded Ithaca's Neeson Marketing Analytics and Digital Media Lab and leads Climate Action Research Teams applying social marketing to sustainability challenges.
