Sasa Bobic

Sasa Bobic is a Senior Lecturer at University College Birmingham with extensive international experience in hospitality, tourism, and outdoor education across Croatia, UK, USA, and Ireland. He holds multiple qualifications including MA Adventure Tourism Management and BA Community and Family Support.

Teaching: Delivers courses across tourism, hospitality, events, and business disciplines, including international teaching in Hong Kong. Completed postgraduate studies in Learning and Teaching while teaching full-time.

Research: Focuses on quantitative and qualitative analysis of student assessment experiences and educational quality enhancement. Contributed to the European WelDest project developing frameworks for health and well-being tourism destinations.

Professional Development: Maintains industry engagement through literature reviews, professional fairs, webinars, and completed External Examiners training. Combines operational experience from STA Travel, Camp Counsellors USA, and Birmingham City Council roles.