Sarah Grace

Sarah Grace serves as a Teaching Assistant Professor in the Department of Marketing at the Walton College of Business, University of Arkansas. She instructs courses such as Introduction to Marketing and Retail Strategy, emphasizing sustainable practices and ethics. With prior industry experience at Walmart, DaySpring, and Target in insights consulting and retail management, she brings practical insights to her academic role.

Her academic credentials include:

• BA in Economics, Truman State University
• BS in Business Administration (Marketing), Truman State University
• PhD in Marketing, University of Arkansas

Dr. Grace's research centers on sustainable consumption and cultural marketing strategy. She investigates how cultural contexts influence consumer behavior and marketing practices, with a particular interest in deceleration movements as responses to social acceleration. Her work also addresses ethical consumption, cause-related marketing, and the role of emotional awareness in disrupted environments.

Analysis of her recent publications (2019-2021) shows a cohesive exploration of time, culture, and sustainability in consumption. Key themes include consumer deceleration through cultural reflection, the impact of social acceleration on marketplace behavior, and the interplay of mythology and consumer culture. Her research bridges theoretical consumer culture theory with practical sustainable marketing strategies.