معرفی
Sandra Reimann is a Professor of German Philology at the University of Oulu's Faculty of Humanities, leading the German Language and Culture department. She holds a habilitation in linguistic studies of online self-help communication and has held visiting professorships at institutions like Karl Franzens University in Graz. Her career includes roles at the University of Regensburg since 2001 and radio journalism since 1992.
Her research focuses on applied linguistics, media communication, business communication (including advertising), and health communication. She investigates technical language in medicine/psychology, emotional linguistics, digital corpus analysis, and interdisciplinary communication challenges. Key projects include leading the Regensburg Advertising Research Archive and exploring sustainability messaging in cross-cultural contexts.
Reimann's recent work examines gender language in job advertisements, sustainability communication strategies, and online health information quality. Her publications span 40+ years of advertising analysis, from historical radio spots to modern digital campaigns. She contributes to both academic conferences and practitioner-oriented research through the Regensburger Verbund für Werbeforschung network.
Her professional service includes roles as spokesperson for the Regensburg Advertising Research Network and oversees the advertising archives. Though no formal awards are listed, her extensive research collaborations across European universities highlight her disciplinary influence. She actively bridges academic and corporate sectors through applied linguistic studies in branding, health communication, and technical language mediation.
