Sandra Reid

Sandra Reid, Ph.D., serves as Professor of Business Management at Dallas Baptist University's Don and Linda Carter School of Business, where she has taught since August 1998. Her mission focuses on developing student capabilities for success in business and broader life contexts through courses in marketing analysis, consumer behavior, and management information systems.

Her educational qualifications include:

• Ph.D. from University of North Texas
• M.B.A. from University of Dallas
• B.B.A. from Texas Christian University

Dr. Reid's research and teaching emphasize practical business applications, integrating 20+ years of corporate experience at American Airlines as an Airport Operations Manager. Her work bridges theoretical management concepts with real-world industry challenges, particularly in consumer decision-making and information systems. She extends her professional influence through ReidwithSandra.com, a blog sharing inspirational narratives and photography.

Scientific Awards: No awards, fellowships, or medals are referenced in the source material.

Professional service includes leadership on the Dallas HR Board of Trustees, where she served multiple terms as President. While student advising is implied through her faculty role, specific mentees or research grants are not documented. Her pre-academic career at American Airlines informs her industry-relevant teaching methodology.

Though no formal labs or research teams are mentioned, Dr. Reid maintains active community engagement through her blog and historical board service, emphasizing servant leadership development.