معرفی
Sandra C. Matz is an Associate Professor at Columbia Business School, Columbia University. Her research integrates psychology and computer science methodologies to analyze human behavior through digital footprints, focusing on personality traits and decision-making processes.
Research Interests: Matz explores how digital footprints (e.g., social media interactions, financial transactions) reveal socio-psychological characteristics and their real-world implications. Her work addresses: (1) extracting psychological insights from digital data, (2) predicting behavioral consequences of personality traits, and (3) applying these findings to improve individual and business decisions.
Scientific Awards:
- DataIQ 100 Most Influential People in Data-Driven Marketing (2015, 2016)
- Pacific Standard Magazine 30 Top Thinkers Under 30
Matz collaborates with global organizations such as Microsoft, Trivago, and the European Commission. Her research has been published in top-tier journals like Psychological Science and American Psychologist, and she has received media coverage from outlets including the BBC, Washington Post, and World Economic Forum.
