معرفی
Dr. Samuel Ogbeibu is an Assistant Professor in International Business and Strategic Management at the University of Bradford's Faculty of Management, Law and Social Sciences. He leads the United Nations' Principles for Responsible Management Education initiative and the Business & Management undergraduate programme. Holding a PhD from Universiti Tunku Abdul Rahman (Malaysia) and an MBA from the University of Wales, Cardiff, he specializes in Creativity, Innovation, Green HRM, Environmental Sustainability, and STARA (Smart Technology, AI, Robotics, Algorithms). His research emphasizes sustainable development and organizational strategies.
Education:
- PhD in Business Management, Universiti Tunku Abdul Rahman (Malaysia)
- MBA, University of Wales, Cardiff (UK)
Research Interests: His work bridges technological advancements with sustainable practices, focusing on how STARA capabilities enhance green HRM and environmental outcomes. He explores innovation diffusion, leadership roles in creativity, and the integration of digital tools in organizational strategies.
Awards: A two-time Emerald Literati Award winner (2019: Highly Commended; 2023: Outstanding Article Award), he is also a Senior Editor at the Global Business and Organisational Excellence journal and a keynote speaker at global conferences.
Teaching: He teaches modules such as HRM in Context, Corporate Social Responsibility, and Human Resource Management. His publications span top-tier journals like Journal of Cleaner Production and Business Strategy and the Environment.
Labs/Teams: Leads initiatives on sustainable development and STARA integration, collaborating with global institutions on projects like the Belt and Road Initiative's environmental impact analysis.


