Samiha Chemli

Professor Samiha Chemli is a faculty member at the University of Deusto, affiliated with the Faculty of Social and Human Sciences and the Department of Social and Human Sciences. Her research and academic contributions focus on tourism management, crisis management, and educational technology. With numerous publications in international journals and presentations at global conferences, she has established herself as a prominent researcher in her fields of expertise.

Professor Chemli's research interests span Crisis Management, Education Technology, Tourism, Tourist Behavior, Sustainable Tourism, SMART High-end Hotels, Film-Induced Tourism, and Organizational Change Management. Her work particularly examines how crises like terrorism and pandemics impact tourism destinations, how film media influences travel decisions, and how digital technologies transform tourism education and industry practices. She has conducted extensive research on tourist behavior across different cultural contexts, including studies focused on Chinese tourists in South Korea and Portuguese consumers' responses to film-induced tourism.

Her recent publications demonstrate a clear trend toward understanding tourism in crisis situations, with multiple papers analyzing the impacts of terrorism and the COVID-19 pandemic on global tourism. She also maintains a strong focus on film-induced tourism, examining how media representations influence destination choice and brand equity. Her methodological approaches include quantitative analysis, e-opinion mining, and cross-continental comparative studies.

Scientific awards:

• Best evaluation title grade A (100%) for Research, Teaching, Students' guidance, and academic-industrial cooperation year 2019
• Best Paper Award Silver - APF 2019 Polytechnic University Hong Kong
• Best evaluation title grade S (120%) for Research, Teaching, Students' guidance, and academic-industrial cooperation year 2018
• Best Paper Award (Bronze)
• Best evaluation title grade S for Research, Teaching, Students' guidance, and academic-industrial cooperation year 2017

Professor Chemli actively participates in academic-industrial cooperation and has received top evaluations for her teaching and research guidance. She has been involved in the OBSERVATORIO DE TURISMO DE GIPUZKOA 2020 project with the Diputación Foral de Gipuzkoa and has contributed to Erasmus+ initiatives like "Enhancing the Teaching Mobility Experience." Her work bridges academic research with practical industry applications, particularly in tourism destination management and crisis response strategies.

She regularly presents her research at international conferences across multiple continents, demonstrating her global engagement with the tourism research community. Her upcoming presentations include work on "Estrategias para el desarrollo del Autoconocimiento en estudiantes" scheduled for June 2025.