Samer El Hajjar

Dr. Samer El Hajjar is a Senior Lecturer in Marketing at the National University of Singapore (NUS) Business School. His expertise spans consumer behavior, digital marketing strategies, and marketing education. He holds a Doctorate in Marketing from EM Strasbourg Business School, France (2016), a Master's from University of Rennes 1 (2013), and a Bachelor's from Lebanese University (2011).

Research Interests:

• Consumer Behavior & Social Media Impact
• AI and Blockchain in Marketing
• Cultural Marketing & Destination Management
• B2B Sales & Education Marketing

His research addresses contemporary challenges like digital disruption, cultural identity in branding, and pandemic impacts on education marketing. He frequently engages with global corporations like Microsoft and appears in media outlets such as BBC and Fortune. His work combines academic rigor with practical insights from executive training and consulting across Asia, Europe, and the Americas.

Teaching & Leadership: Dr. El Hajjar develops curricula and fosters industry partnerships, preparing future marketing leaders through innovative pedagogy. He actively contributes to marketing education reforms, emphasizing data analytics and emerging technologies in coursework.

Awards: No specific awards listed, but his impactful research and industry engagement reflect professional recognition.