Salman Asghar

Salman Asghar is an Assistant Professor at the University of Engineering and Technology Lahore (UET Lahore), Department of Product and Industrial Design, and a Visiting Fellow at Loughborough University. He is the Deputy Head of School and a multi-award-winning academic. His research focuses on cross-cultural design, product semantics, assistive technology, and visual communication. Dr. Asghar holds a PhD in Design from Loughborough University (2017–2020), an MFA in Graphic Design from the University of the Punjab, and a BSc in Product and Industrial Design from UET Lahore.

Education:

• PhD in Design, Loughborough University (2017–2020)
• MFA (Graphic Design), University of the Punjab (2013–2015)
• BSc Product and Industrial Design, UET Lahore (2007–2011)

Research interests include:

• Design by Psychology
• Cross-cultural product semantics
• Social acceptance of assistive technology
• Wayfinding signage systems
• Environmental sustainability

His work bridges cultural differences in design perception, as seen in studies comparing UK and Pakistani responses to assistive technology. Recent publications analyze energy demand in Punjab, leadership in construction projects, and sustainable waste management strategies. He has also contributed to the development of user-centered assistive technology design processes.

Awards include the Faculty Development Program Scholarship (2016). He advises on government initiatives, such as improving Lahore’s air quality through participatory design. His research emphasizes socially inclusive design and interdisciplinary collaboration.