معرفی
Salma Ghulman is a Lecturer at the University of Jeddah’s College of Art and Design, and a PhD researcher at Loughborough University, UK. Her research focuses on Nation Branding and promoting tourism in Saudi Arabia via social media. She holds an MFA in Graphic Design from Boston University and a BA in Graphic Design from the University of Jeddah.
Education Background:
- MFA Graphic Design, Boston University, USA
- BA Graphic Design, University of Jeddah, Saudi Arabia
Research Interests: Leveraging social media to enhance nation branding and tourism, with a focus on Saudi Arabia. Her work intersects visual communication, graphic design, and strategic marketing to create impactful campaigns. She explores how design elements and digital platforms influence cultural perception and tourism engagement.
Professional Experience:
- Design and Production Manager at Direct Influence Company (Riyadh)
- Junior Art Director at Rumman Company
- Teaching Assistant at Boston University
Labs/Teams: Currently affiliated with Loughborough University’s School of Design and Creative Arts research group in Graphic Design.
