معرفی
Salma André is an Assistant Professor and Director of the Post-master degree Mastère Spécialisé® Chef de Projet Intelligence Artificielle at SKEMA Business School in Paris. She earned her Ph.D. in Management Science (AI in Marketing) from Université Jean Moulin Lyon 3, France, and spent four years as a research assistant and doctoral student at emlyon business school. Prior to her academic career, she worked as a Senior Research Executive in the Consumer Insights department at Nielsen.
- Education:
- 2024 - Doctorate, Management Science (AI in Marketing), Université Jean Moulin Lyon 3
Her research explores human-technology interaction, focusing on psychological perspectives of customer reactions to AI systems in service settings. She is affiliated with the SKEMA Centre for Artificial Intelligence and teaches in the Marketing discipline.
- Academic Roles:
- Assistant Professor, SKEMA Business School (since 2024)
- Program Director - MS Chef de Projet Intelligence Artificielle, SKEMA Business School (since 2024)
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