معرفی
Dr. Sajad Rezaei is a Senior Lecturer in Digital Marketing at the Worcester Business School (University of Worcester). His expertise spans digital business, marketing analytics, AI applications, and data-driven strategic decision-making. He holds a PhD in Business from the University of Hamburg, an MBA in Multimedia Marketing, and a BSc in Commerce. His research focuses on leveraging technology to transform business models and customer experiences.
Dr. Rezaei has published over 70 peer-reviewed articles in journals like Journal of Business Research and Computers in Human Behaviour. He leads externally funded projects, including an ESRC-backed grant exploring AI-driven productivity improvements. His collaborations with the NHS have advanced business intelligence systems for healthcare service optimization.
He teaches Digital Marketing, Marketing Analytics, and Research Methods across undergraduate, postgraduate, and executive programs. His teaching emphasizes hands-on learning with industry tools and certifications. He supervises students in MRes, PhD, and DBA programs, integrating academic rigor with practical skill development.
Dr. Rezaei is a member of professional bodies and actively collaborates with industry and academia to drive digital transformation and innovation strategies.
