معرفی
Dr. Saeed Shobeiri holds dual roles as a Professor at the University of Teluq and a Visiting Professor at ISM (International School of Management). He completed his PhD at Concordia University in Montreal, Canada. His research focuses on experiential marketing, transformational marketing, and the impact of emerging media (e.g., VR/AR) on customer lifestyles. He leads a government-funded Quebec research team exploring customer experience in digital media and social platforms.
- Education: PhD from Concordia University (Montreal, Canada)
Dr. Shobeiri's work appears in top-tier journals like the Journal of Marketing Theory and Practice and Journal of Product & Brand Management. He is a recipient of the 2015 Honorary Mention Award from the Service Industries Journal and has been recognized as a top conference speaker in marketing. Beyond academia, he advises entrepreneurs on branding, business planning, and communication strategies.
- Teaching: International Marketing (MNG124), Brand Management (GRAV022)
- Grants: Fonds de recherche du Québec - Société et culture (Government of Quebec)
He collaborates with a scientific team advancing customer experience research in digital ecosystems, emphasizing practical applications for businesses.
