Sadaf Mollaei

Dr. Sadaf Mollaei is an Assistant Professor and the Arrell Chair in the Business of Food at the School of Hospitality, Food and Tourism Management, University of Guelph. Her research focuses on consumer behavior and sustainable food systems, particularly examining sustainable food choices, eating behaviors, and the intersection of business and societal impacts. She collaborates with industry and academia to advance understanding of sustainable food systems and their implications for business and society.

Her research interests include consumer behavior change, sustainable food businesses, marketing strategies for sustainability, and food environments. She employs qualitative and quantitative methods to explore how dietary patterns, food affordability, and labeling influence consumer decisions.

Her recent work highlights trends in food insecurity, plant-based consumption, and climate change impacts of dietary choices. The articles collectively emphasize behavioral, economic, and environmental dimensions of sustainable food systems, bridging academic insights with practical industry applications.

Dr. Mollaei has no listed scientific awards or grants in the provided text, but her advisory role as Arrell Chair underscores her leadership in food business sustainability. Her work contributes to policy development and industry practices through evidence-based research on sustainable food systems.