معرفی
Dr. Sabrina Heike Kessler is a Senior Research and Teaching Associate at the Department of Communication and Media Research, University of Zurich (Faculty of Arts and Social Sciences). She holds a PhD in Communication Science from the University of Jena and focuses on digital science & health communication, AI literacy, and misinformation research. Her work combines empirical methods like eye tracking, content analysis, and surveys with theoretical frameworks from communication science.
- Education: PhD in Communication Science (University of Jena, 2015), Master's in Media Science, Psychology, and German Linguistics
Research Areas: Specializing in digital health communication, the impact of AI on information search, scientific uncertainty communication, and combating misinformation through empirical studies. Her work addresses digitalization, user behavior on online platforms, and evidence-based communication strategies.
Article Trends: Recent publications examine AI's role in science communication, misinformation mechanisms on YouTube, and digital literacy interventions. Collaborative work highlights cross-disciplinary approaches to health communication and political information seeking.
- Scientific Awards:
- UZH Teaching Fund for AI course (2025)
- DIZH grants (2024)
- Swiss Young Academy grants (2023-2025)
- Media Authority of NRW grant (2023)
- OFCOM Switzerland grant (2022-2023)
- Grants & Projects:
- AI in Science and Society (Swiss Young Academy)
- Digitale Resilienz durch Storytelling (DIZH)
- SciComm meets Comedy (DIZH)
- Effect of Disinformation on Opinion Formation (Media Authority NRW)
- Teaching:
- Undergraduate: Digital Literacy, AI in Health Communication, Fake News Analysis
- Postgraduate: Content Analysis, Eye Tracking Research
- Labs & Teams:
- Leader of peer-mentoring group 'MFG' (2019-2021)
- Co-founder of DOCA database
- Collaborations with Swiss Young Academy, ECREA, DGPuK
