معرفی
Sabine Kuester is Professor and Chairholder of Marketing & Innovation at the University of Mannheim Business School since 2005, while also serving as Academic Director of the Institute for Market-Oriented Management (IMU). Previously, she held faculty positions at Vienna University of Economics and Business, NYU Stern School of Business, and ESSEC Business School.
Her research centers on the critical intersection of marketing and innovation management, with deep expertise in market-oriented corporate strategy, sales excellence frameworks, and innovation implementation. Current work explores cutting-edge applications including artificial intelligence-driven marketing systems and hyperpersonalization techniques, as evidenced by her leadership of the IMU Spring Conference series addressing these evolving domains.
Prof. Kuester actively supervises doctoral candidates and integrates student assistants into research projects while teaching in the Master in Management and Marketing program. She directs academic advising for students specializing in the Marketing & Sales area through structured course offerings and information sessions.
She leads the Chair of Marketing & Innovation team and co-directs the IMU, which maintains an extensive corporate partner network facilitating industry-academia collaboration on real-world marketing challenges through joint research initiatives and knowledge exchange platforms.
