Sabine Eggers

Prof. Dr. Sabine Eggers is a Professor of General Business Administration, specializing in Marketing at the Osnabrück University of Applied Sciences. She has held this position since 1999 and previously served as Dean of the Faculty of Economics and Social Sciences (2015–2019) and Vice President for University Marketing. Her expertise spans brand management, communication strategies, market research, and foundational business principles.

• Affiliations: Faculty of Economics and Social Sciences, University of Applied Sciences Osnabrück
• Key Roles: Academic leadership in marketing education, university strategic marketing, and interdisciplinary research.

Education:

• PhD in Business Administration (1992) from Universität Lüneburg
• Studies in Economics and Social Sciences (1982–1987), Universität Lüneburg

Research & Projects: Focuses on applied marketing strategies, brand development, and communication in corporate and academic contexts. Collaborates with companies like Continental, Georg Parlasca Keksfabrik, and Gelato Classico on market entry strategies, brand positioning, and digital communication campaigns.

Committees & Leadership: Active in university governance (8 years on Senate, 4 years on Faculty Council), and external roles including Wissenschaftsrat (Science Council) for university accreditation and international academic collaboration.