معرفی
Fabian Eggers is a Professor of Marketing and Entrepreneurship at Menlo College, California, with prior roles as Visiting Professor at San Jose State University. His research bridges entrepreneurial marketing, innovation management, and SME growth strategies.
- Ph.D. in Management/Marketing, Leuphana University of Lüneburg (2008)
- M.B.A., University of Hamburg (2002)
Eggers investigates how entrepreneurial marketing drives strategic decisions in SMEs, emphasizing dynamic capabilities, social media engagement, and technology adoption. His work spans digital marketing, brand authenticity, and crisis resilience.
Recent publications highlight AI's role in entrepreneurship, scaling social ventures, and strategic decision-making in startups. He co-developed a validated scale for entrepreneurial marketing, influencing empirical studies.
Scientific awards include the Emerald Literati Highly Commended Award, Menlo College's Dean’s Scholarship and Research Award, and the Master Teacher Award from San Jose State University.
