Ruud Frambach

Ruud Frambach is a Full Professor of Marketing at the Vrije Universiteit Amsterdam's School of Business and Economics, affiliated with the Amsterdam Business Research Institute. He holds a PhD in Marketing from Tilburg University (1993) and has prior affiliations with Tilburg University and Ghent University. His research focuses on innovation adoption, strategic marketing, business models, and healthcare applications of eHealth/mHealth. He has authored/co-authored influential books like 'Doet Marketing Ertoe?' and 'Marketing aan de Top,' winning multiple awards, including the PIM Marketing Literature Prize (2008, 2018). He also serves as Program Director for the part-time MSc in Marketing.

• Education: PhD in Marketing (Tilburg University, 1993), prior studies at Tilburg and Ghent Universities.
• Research Interests: Innovation diffusion, strategic marketing roles, business model innovation, and healthcare technology adoption.

His work contributes to UN Sustainable Development Goals, particularly in healthcare and sustainable practices. Awards include Best Teacher Awards (VU Amsterdam, 2006) and top-cited article recognition (Elsevier, 2012). He has supervised six PhD theses and actively participates in editorial and academic activities, including the International Journal of Research in Marketing.