Rui Basto da Silva

Rui Basto da Silva is a Sessional Lecturer in the Marketing and Behavioural Science Division at UBC Sauder School of Business. He combines over 10 years of professional experience across Asia Pacific and North America, integrating insights from diverse cultural contexts into teaching. Fluent in three languages, he has worked in the public sector, Fortune 500 firms (e.g., Las Vegas Sands), and startups.

• Education:
• Bachelor of Commerce (B.Comm) from Simon Fraser University (SFU)
• MBA from the University of British Columbia (UBC)

His expertise spans marketing strategy, behavioral science applications, and cross-cultural organizational dynamics. He emphasizes practical industry insights in courses such as Marketing Management, Marketing for Management Majors, and Community Business Projects.

No scientific awards or grants are explicitly listed. His teaching focuses on bridging academic theory with real-world business challenges, particularly in multicultural environments.