Ruben Julen

Ruben Julen is a full-time Lecturer and Teacher-Researcher at Rotterdam University of Applied Sciences, affiliated with the Career Academy for Business IT & Management education and the Knowledge Center Business Innovation within the Digital Business professorship. He actively contributes to NVAO accreditation visits for higher professional education programs.

His formal education includes:

• Master in Information Systems Management (specialized in Strategic Governance)

Ruben's research centers on practical digital transformation challenges for SMEs, particularly data monetization strategies and cyber resilience frameworks. He investigates how organizations overcome digital adoption barriers through business-IT alignment, strategic data utilization, and robust security protocols, translating complex technical concepts into actionable business insights for evolving market conditions.

As an educator, Ruben coaches Business IT & Management students intensively, emphasizing strategic thinking and detail-oriented problem-solving to prepare future IT consultants. His research projects include Data Monetization (MONETA), supporting SMEs in leveraging data for decision-making, and Cyber Resilience for SMEs, addressing escalating cyber threats through practical defense mechanisms. He also contributes to educational quality assurance via NVAO accreditation visits.

Within the university ecosystem, Ruben operates through the Knowledge Center Business Innovation and Career Academy, collaborating with industry partners to integrate real-world challenges into curricula through guest lectures and workshops focused on digital transformation.