Hassan Alaoui

Hassan Alaoui serves as a Teacher-researcher at Rotterdam University of Applied Sciences, affiliated with the Business Innovation Knowledge Center. He conducts research on the MONETA project to enhance data monetization for SMEs while teaching data analysis and societal impact in the Business IT & Management program and Data Driven Solutions & AI minor.

His academic credentials span multiple disciplines:

• Master in Data Science and Marketing Analytics, Erasmus University Rotterdam
• Bachelor in Economics and Business Economics, Erasmus School of Economics
• Second-degree teaching qualification in Economics and Management & Organization, Leiden University
• Propaedeutic phase in Management, Economics and Law, Hogeschool Rotterdam
• Diploma in Management (DUT), Université Sidi Mohammed Ben Abdellah, Fès

Hassan specializes in applying survival analysis (Cox proportional hazard model) to predict higher education dropout factors and develops strategic data monetization frameworks for SMEs through the MONETA project. His work bridges data science, economics, and societal impact, focusing on transforming raw data into actionable business insights and educational improvements.

No scientific awards are documented in available sources.

He mentors first-year and fourth-year students in Business IT & Management, supervising graduation projects in data science and statistics, while coaching participants in the Data Driven Solutions & AI minor to develop industry-aligned analytical skills. His MONETA project research examines how SMEs can strategically leverage data for decision-making and value creation.

As a core member of the Business Innovation Knowledge Center, Hassan contributes to applied research initiatives that foster university-industry collaboration in business analytics and innovation.