Roop Virk

Roop Virk is a Professor of Fashion Marketing and Management at the Savannah College of Art and Design (SCAD), serving since 2020. They hold an MBA in business from ESSEC. Prior to academia, Virk held senior marketing roles at luxury brands, including Marketing and Communications Manager at Bulgari (2014–2018) and Marketing Officer at Burberry (2011–2014). They also co-founded Shawl Wallah, a business in Toronto, from 2018 to 2020.

Education:

• M.B.A., Business, ESSEC

Research interests focus on luxury brand management, fashion industry strategies, and retail innovation, drawing from Virk's extensive industry experience in global luxury markets.

Labs/Teams: No specific labs or teams mentioned in the provided text.