Rolf Reber

Rolf Reber is a Professor at the Department of Method, Work, Cultural, and Social Psychology, University of Oslo (since 2013). He previously held academic positions at the University of Bergen (2003-2013) and served as a Visiting Professor at the University of British Columbia (2009-2010) and Assistant Research Professor at Universität Bern (2000-2003).

• Education: PhD (Dr. phil. hist.) from Universität Bern (1994)
• Key Collaborations: Nicolas Bullot (Macquarie), Norbert Schwarz (University of Michigan), Sascha Topolinski (University of Cologne), Piotr Winkielman (UCSD), and others

Reber's research focuses on processing fluency theory, exploring how cognitive ease influences aesthetic pleasure, truth judgments, and the "Aha" experience. His work spans cognitive psychology, educational interventions, and art appreciation. He authored the book Critical Feeling: How to Use Feelings Strategically (2016) and maintains a related blog.

Recent publications examine fluency's role in educational contexts, belief formation, and perceptual processes. His collaborative projects include testing interest-enhancing methods in mathematics education under the Research Council of Norway's "Utdanning2020" program.

Scientific Awards
• Undervisningsprisen "Das goldene Psi" for innovative teaching (2010/2011)

As a principal investigator, Reber leads research initiatives on aesthetic experiences, metacognitive feelings, and educational psychology. He contributes to interdisciplinary dialogues in cognitive science, particularly in connecting psychological theories with neuroscience and art history.