Roger Pagà Peris

Roger Pagà Peris serves as a Lecturer at Pompeu Fabra University's Barcelona School of Management, where he holds the position of Academic Coordinator for the Master of Science in Marketing program. He maintains dual teaching appointments across UPF-BSM and ESCI-UPF School of International Studies, delivering courses spanning consumer behavior, market research, and data analysis within the Business & Management Strategy department.

His academic credentials include:

• Doctorate in Social and Legal Sciences (Economics, Finance and Management)
• Master Universitario in Social and Legal Sciences (Research in Economics, Finance and Management)
• Graduate Degree in Social and Legal Sciences (Business Administration and Management)

Research focuses intensely on the intersection of consumer psychology and sustainability, particularly examining behavioral barriers in circular economy adoption within agri-food systems. His methodology integrates social psychology frameworks with marketing analytics to decode sustainable decision-making processes, emphasizing real-world applications in Spanish retail contexts. This work reveals consistent patterns where cognitive biases and social norms significantly impact eco-friendly purchasing behaviors despite stated environmental intentions.

Publication trends from 2017-2024 demonstrate escalating specialization in sustainable consumption, evolving from foundational replication studies in psychological science toward applied circular economy research. Recent outputs increasingly feature collaborative industry partnerships (notably with Mercadona supermarket chain) and policy-oriented outputs targeting Spanish agri-food distribution channels, reflecting a strategic shift from theoretical exploration to actionable business solutions.

No scientific awards were documented in available sources.

Advisory activities remain unspecified in public records, though his role as Academic Coordinator for the MSc in Marketing implies program-level mentorship responsibilities. No grant funding details were disclosed, though his Mercadona-linked research reports suggest industry-sponsored project work.

Professional engagement extends beyond academia through media appearances (Onda Cero radio) and government agency collaborations (Agència Catalana de Consum), positioning him as a bridge between academic research and public sustainability initiatives in Catalonia.