Robyn Muir

Dr. Robyn Muir is a Lecturer in Media and Communications at the University of Surrey's Department of Sociology. Her interdisciplinary research focuses on feminist media studies, particularly the representation of femininity in Disney's cultural phenomena such as the Disney Princess franchise. She employs facet methodology to analyze films, merchandising, and consumer experiences, contributing to Disney Studies, Feminist Media Studies, and Sociological discourse. Muir founded the Disney, Culture and Society Research Network and has published extensively on gender, media literacy, and cultural analysis. Her work critiques traditional gender roles and explores modern progressive narratives in Disney's evolving media landscape.

• Education: PhD (University of Nottingham, 2020) and BA (Hons) Politics (University of Nottingham, 2015).
• Affiliations: Academic Integrity Officer, Member of Sociology Athena Swan Committee, and EDI Committee.

Her research integrates feminist theory, media literacy, and sociological identity studies to interrogate Disney's impact on youth culture and gender perceptions. She supervises postgraduate research on Disney franchises, Marvel, and Star Wars. Muir's recent publications include The Disney Princess Phenomenon: A Feminist Analysis (2023) and contributions to Evil Women: Representations within Literature, Culture and Film (2022).