Roberto Vilchis

Roberto Vilchis is an Assistant Professor of Practice and Teaching Fellow at the Hong Kong Polytechnic University. His expertise spans Communication Design, Information Design, Art Direction, Service Design, Brand and Corporate Identity, and Typography.

• Specializes in large-scale visual identity system rollouts
• Experience includes rebranding projects for UAE’s 'du', BBVA Bank (Spain), Royal Air Maroc, and Malaysia’s Sunway Group

With a Master's in Graphic Design from the Basel School of Design (Switzerland), he has taught typography and editorial design at Tokyo’s Tamabi University and The Hong Kong Polytechnic University. His professional experience includes managing studios across four continents in world-class design firms, corporate identity consultancies, and advertising agencies.

• 12+ years of agency and consulting experience
• Client sectors: airline, automotive, finance, hospitality, telecommunications

Scientific awards include recognition as a Teaching Fellow.