Roberto Micera

Roberto Micera is an Associate Professor at the University of Basilicata, specializing in Tourism Destination Management and Marketing. He holds a PhD in Business Sciences from the University of Naples Federico II and a Master’s in Tourism Economics from Bocconi University. Currently affiliated with the CNR Institute of Mediterranean Studies (Istituto di Studi sul Mediterraneo), he focuses on innovation management in tourism, destination governance, and smart tourism strategies. He has led numerous national and international research projects, including roles as scientific director for the CNR on tourism initiatives and participation in the Strategic Tourism Development Plan 2017-2022 (as part of the CNR-MIBACT 'Control Room').

He serves on editorial boards for journals like European Journal of Applied Economics and Journal of Hospitality and Tourism Technology, and reviews for top-tier journals including Sustainability and International Journal of Contemporary Hospitality Management. His teaching spans Territorial Marketing, Tourism Destination Management, and has included roles at Unitelma-Sapienza University. He actively collaborates with businesses, organizations, and local tourism operators, emphasizing sustainable tourism, cultural heritage integration, and digital innovation.

Key contributions include co-editing the annual Rapporto sul Turismo Italiano (2016-2019), leading projects like OR.C.HE.S.T.R.A. (SMART CITIES initiative), and exploring topics such as wearable VR in cultural tourism and bioethanol sustainability in Campania. His work bridges academic research with practical applications in destination competitiveness and smart tourism infrastructure.