Robert Woroch

Robert Woroch is a research assistant at the Chair of Business Information Systems and Software Engineering at the University of Duisburg-Essen's Faculty of Computer Science. His work focuses on digital business models, platform ecosystems, and value creation analysis in fintech and e-commerce domains.

• Current affiliation: Universitaet Duisburg-Essen
• Academic rank: Researcher

Research specializations: Ecosystems, Value Networks, Fintech, E-commerce, IoT-enabled business models. His studies explore digital transformation mechanisms and value flow analysis in platform economies.

Publication trends: Recent work examines value creation frameworks in e-commerce ecosystems, sustainability-driven initiatives in retail, data monetization strategies, and fintech customer dynamics. Key methodologies include multi-case studies and systematic literature reviews.

Academic engagement: Active in conference reviewing (Electronic Markets, WI, ECIS) and has contributed to several peer-reviewed publications on digital platforms.